Senior Product Marketing Manager
Cary, North Carolina, United States
For many, the word “Epic” is synonymous with grand, glorious, heroic, regal, magnificent or monumental. At Epic Games, we think of “Epic” as the collective effort of smart, talented, passionate people choosing to build the highest quality experiences possible for those who play our games and use our technology. The words “good enough” are not spoken here. That dedication has allowed us to remain an industry leader, take risks, be creative, and carve our own path forward.
Epic Games is looking for a creative and self-motivated Senior Product Marketing Manager to lead one of our newest titles. You’ll design and execute marketing campaigns that create awareness around the product within North America. The ideal candidate knows how to excite and engage players in an authentic way, using meaningful in-game and around-game content.
The person in this role will be responsible for the following:
Devise and drive the North American marketing strategy for a product and make sure it delivers against the global brand vision and the annual business goals
Help prioritize marketing spend in North America and ensure the optimal allocation of resources
Support the global marketing team with North American insights optimizing every campaign for reach, engagement and monetization
Establish and actively use KPIs to help the marketing team effectively prioritize between a wide array of attractive solutions
Provide frequent reports and analysis of game and business performance to various internal stakeholders
Be the focal point of cross-functional collaboration between many different local and global teams
Build and maintain relationships with key stakeholders; business and media partners, community influencers and marketing agencies
Be responsible for the overall brand position communication and assist in constantly evaluating new exciting market opportunities
The ideal candidate will have the qualifications below:
You are a marketing veteran and have solid experience within the gaming or entertainment industry (ideally with F2P or games as a service)
You are capable of devising cutting-edge marketing strategies backed up by insightful market and player analysis
You have demonstrated the ability to own a significant budget and know how to make tough trade-offs to maximize the overall player experience
You are great at tracking KPIs across multiple games and understand how to interpret information and devise a solid set of appropriate actions
You constantly look for ways to learn and improve but don’t miss deadlines despite managing large and often very complex projects
You always lead by example and enjoy developing less seasoned colleagues both within and outside your immediate team
You know how to build long-term relationships with key stakeholders and possess excellent interpersonal communication skills
You don’t just know our players, you are a player
If you're passionate for marketing and gaming then we’d love to hear from you. Please submit your resume and we’ll be in touch soon.
This is going to be Epic!