CRM Specialist

Cary, United States

Overview 

For over 25 years, Epic Games has been making award winning games and game engine technology that empowers others to make visually stunning games and 3D content that brings environments to life like never before. Epic’s award-winning Unreal Engine technology not only provides game developers the ability to build high-fidelity, interactive experiences for PC, console, mobile, and VR, it is also a tool being embraced by content creators across a variety of industries such as media and entertainment, automotive, and architectural design.  As we continue to build our Engine technology and develop remarkable games, we strive to build teams of world-class talent.

 

We think of “Epic” as the collective effort of smart, talented, passionate people who are dedicated to building the highest quality experiences possible for our developer and player communities.  If you’d like to be part of something Epic while creating amazing games or incredible technology used across a multitude of industries, we’d love to hear from you!   


Epic Games is looking for a CRM Specialist to join the Unreal Engine team. The person in this role should demonstrate enthusiasm for staying up to date on the latest tools and techniques for achieving optimal performance in email marketing campaigns. If you’re passionate about customer experience from soup to nuts - visual design, UX, effective copy, spam rules, customization based on interests and behavior, measuring results, testing, and continually improving, we’d love to talk.


The person in this role will be responsible for the following:

  • Working across teams to build a CRM calendar and test-and-learn strategies to support marketing goals and objectives

  • Developing both retention and trigger-based campaigns to drive user engagement and success

  • Collaborating on the design and copy for email marketing communications

  • Increasing business intelligence through user segmentation

  • Leading the analysis and review of email results and programs


The ideal candidate will have a mix of the qualifications below:


  • Working history of planning and implementing marketing/CRM campaigns

  • Experience with CRM and marketing automation tools such as MailChimp, ExactTarget, Pardot Constant Contact, Bronto or Sailthru

  • Expertise in creating customer segments through mailing lists

  • Familiarity with using Salesforce in tandem with CRM tools to segment and target lists

  • Experience setting up triggered / automated email communications based on user behavior, e.g., account sign-up, product use, purchase habits

  • Intermediate level Photoshop skills for frontend design

  • Basic to intermediate level of HTML knowledge for frontend development

  • Ability to create, use and analyze UTM strings

  • Proficient with Google Analytics dashboards and reporting

  • Excellent writing and communication skills

  • A passion for games and/or 3D software and technology

Please submit your resume and we’ll be in touch soon.  


This is going to be Epic!  


#LI1